6 Essential Principles Of Designing a High Converting Site Search Experience

View http://conversionxl.com/6-essential-principles-designing-high-converting-site-search-results/

It’s no secret that I strongly believe in a powerful on-site search. I was thrilled to see this article outline some really great implementations of on-site search, but one specific bit stuck out to me:

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue.

I’ve found that many site owners don’t concern themselves with on-site search nearly as much as they do SEO. I wonder why that is?