This article uses the word ‘app’ a lot but I think it can be generalized into many things, even WordPress plugins.
I think the article does a great job of explaining the marketing process for a digital product. There is so much that goes into the process of figuring out your user base and trying to best get your product in front of their eyes. It’s something I’ve struggled with since day one of launching SearchWP.
Like most things, however, I like to see learning the ins and outs of marketing as a challenge for me, something that broadens my skill set in such a way that can trickle down to the way we run Iron to Iron and beyond.