I’m in a way surprised it took something of this type this long to hit production.
Using Hype, you can create beautiful HTML5 web content. Animations and interactive content made with Hype work on desktops, smartphones and iPads. No coding required.
The no coding required thing will always scare me, but I’ve become less of a zealot about it. The truth of the matter is there’s definitely some innovation here.
At the end of the day, though, this is something brand new that’s worth a look. It’s not really in my ballpark insofar as a plausible tool to use on client work, but I imagine we’re going to be seeing a ton of early Flash era style sites cropping up should Hype be embraced and/or copied by other vendors.
Swinging back to the front-ender in me, the resulting code is like nails on a chalkboard to me. That’s (perfectly!) okay though because this tool [in my opinion] is meant for hobbyists looking to get their content on the Web in what they see as a cool way, and I’m all for that. Here’s to spreading the HTML5 word.