Keeping Safari a secret


I didn’t become a Mac user until 2006, so stories like these are interesting to me. I didn’t realize that Safari ended up being the ‘unveiling’ that it did, and if you were in the industry it was an imagination-sparking time when you heard about these engineers career moves.

So, secrecy. We weren’t under physical lockdown like Jony Ive’s design group was then, or like the iPhone team would be years later. But unless you knew who to look for, you were never going to find us on campus. And if you did, it’s unlikely you could tell what we were doing unless you caught one of us actually running Safari — something we usually did with our office doors closed.

It makes you (or just me) wonder what Apple really has cooking today.