This is a beautiful thing. Dan Mall is one of those guys that you can tell does his job really well. In this post he outlines so many of the lessons Kevin and I have learned at Iron to Iron when it comes to handling inquiries.
Client inquiries are the lifeblood of our business, they’re a huge part of our ‘sales’ efforts and we absolutely, without a doubt, need to maximize their value. That’s not to say that we feel we need to directly manipulate the types of inquiries that are coming in (the more the better) but instead handle them in the most efficient, effective way possible.
I honestly had a goofy grin on my face the entire time I was reading this article, not to take away from Dan’s genius, but I think if Kevin and I were to approach this topic (and go to school to get a writing degree) we’d write nearly the same piece. There are so many great tips outlined here, I’d recommend reading it at least twice if you’re in client service web design/development.