I can’t tell you how many times I’ve been discouraged that I didn’t think of an idea first. Things, once in front of your face, seem so obvious. We ask ourselves “why didn’t I think of that?!” and the fact of the matter is: we leave well enough alone.
We all hate PayPal, but it took until 2010 for someone to do something about it.
I’m just as (prohibitively) fearful of an endeavor dealing with other people’s money as the next guy, but that’s no excuse. Why do we all use it as one?
Schlep Blindness exposes this plague exactly. There’s a lot of ‘bad’ left in the world, ready (and waiting) for us to fix. Keep your eyes peeled.