Tag: customers

Customer Driven Marketing

I’ve been working on SearchWP 4 for the past few months. It’s so close to being done. That means I’m spending time these days working on all of the content updates that have to happen on the website to reflect the changes. This process has allowed me to regroup on the site. A full redesign […]

Posted: May 13, 2020

Support Customers by Helping Them Help Themselves

If there’s a single, overarching theme that seems to resonate with product builders it is the pain point of support. Some despise it, but I’ve come to sincerely appreciate the support interactions I’ve had through SearchWP. It’s shown me how to be more patient, more understanding, and through that make SearchWP a better product in […]

Posted: August 12, 2014

Why Cheap Customers Cost More

Why Cheap Customers Cost More | SachaGreif.com. Selling software is quite simply not easy. I’d go so far as to say that selling anything isn’t easy, but software has it’s own unique characteristics we’ve got to deal with. Things like service level plans, add-ons, subscription limits, etc. One of the biggest ‘unseen’ costs of software […]

Posted: May 29, 2012