Branding is a very involved process that can really make or break a company image. A strong brand can help propel a client to the next level, while a brand that is lacking will hold it back from reaching full potential. A brand guide for the Web can be very helpful with the continuity of your design.
Posted: May 07, 2007
Sometimes improving your process not only helps yourself, it can benefit your clients as well. Using your time more effectively allows a client to receive more time and effort from you focused on enhancing the project as opposed to spending time resolving miscommunication. Site planning guides are a good way to use direct client input to help steer your project.
Posted: April 09, 2007