The Best


“The best” isn’t necessarily a product or thing. It’s the reward for winning the battle fought between patience, obsession, and desire. It takes an unreasonably long amount of time to find the best of something. It requires that you know everything about a product’s market, manufacture, and design, and that you can navigate deceptive pricing and marketing. It requires that you find the best thing for yourself, which means you need to know what actually matters to you.

This is a great read to start the day. I know a number of people like Dustin Curtis; they always seem to have a fascination with something in short bursts throughout their life. It’s not just a fascination though I suppose, it’s almost an obsession. Normally when we hear the word ‘obsession’ we see it in a terribly negative context, but that’s not the case here.

I think there’s a healthy level of obsession, and I’d be willing to bet the majority of us inherit it when it comes to our work. I also recognize the line between healthy obsession and overburdening obsession is razor thin, and we waver back and forth constantly, but the challenge of that balancing act produces the great work we all marvel over every day. If people weren’t so focused on the task at hand, everything would end up being “good enough” and we’d call it a day.