The Cost Of A Logo

The Cost Of A Logo | HUH..

Logo design has always been somewhat of an enigma to me. You can’t help but hear the crazy stories behind the various ways logos come to be and I think that simply contributes to their complex simplicity.

Ridiculous as that sounds, logo design and development is very often a hugely complex process that has it’s fair share of happy accidents. What makes that more difficult is that it’s a very prevalent client service, one that’s nearly impossible to effectively estimate and timeframe. That said, it’s interesting to hear some of the background behind some of the most famous logos in the world.